December 1st
09:00 – OPENING SPEECHES BY DIGNITARIES![](https://icacongress-uat.web.coop/wp-content/uploads/2021/07/Live-session-in-Seoul.png)
Masters of Ceremonies
Gwangseog Hong Team leader of the NACF, and deputy Secretary General of ICAO
Zuraidah Hoffman World Cooperative Congress communications team,
Speakers
Korean dignitaries First Name, Last Name
Korean dignitaries First Name, Last Name,
10:00 – ALL ABOARD FOR A JOURNEY INTO OUR IDENTITY![]()
Speakers
Bruno ROELANTS, Director general, International Cooperative Alliance
10:15 – INSTRUCTION FOR THE DAY![]()
Masters of Ceremonies
Gwangseog Hong Team leader of the NACF, and deputy Secretary General of ICAO
Zuraidah Hoffman World Cooperative Congress communications team,
10:30 – COFFEE BREAK AT THE EXHIBITORS’ FAIR![]()
11:00 – PLENARY 1 — EXAMINING OUR COOPERATIVE IDENTITY![]()
The cooperative identity unites us to work for the common good. Our values and principles give millions of people control of their own lives, their future, and serve as the strong foundation that sets cooperatives apart from other types of enterprises. How can our business model continue to be relevant in addressing today’s global challenges?
Speakers
First Name, Last Name, Title, Organisation, Country
11:30 – ROUND TABLE 1— EXAMINING OUR COOPERATIVE IDENTITY – A UNIQUE OPPORTUNITY![]()
An expert panel will discuss the unique opportunities that our cooperative identity presents to us for meeting members’ needs and attaining expanded market share, taking the ongoing crisis as an opportunity.
Facilitator
Karina Lehoux Professional facilitator, Canada
Panelists
- Previous speaker
- John Houston
12:30 – LUNCH AT THE EXHIBITORS’ FAIR![]()
14:00 – PARALLEL SESSIONS: EXAMINING OUR COOPERATIVE IDENTITY THROUGH…![]()
1.1.—THROUGH A STRONG COOPERATIVE BRAND![]()
Good brand management has been shown to support business growth. In cooperatives, through the COOP marque and the dotcoop domain name, branding is also a reflection of the cooperative identity, with its values and principles, helping to build loyalty and increase the number of members. Cooperative branding can highlight cooperative identity and its components that most resonate with the public, like commitment to members and the community, while giving cooperatives a competitive edge. What is the best way to manage cooperative branding? What are the best examples? And how can we measure its impact?
Facilitator
Ben Reid O.B.E, member of the Board of Dot.Coop, retired CEO of Midcounties Cooperative, ICA Board Director , UK
Panelists
- First Name, Last Name, Title, Organisation, Country
1.2—THROUGH INCLUSIVE GOVERNANCE![]()
Participation and inclusion of cultural, gender and age diversity are fundamental for a sound cooperative governance, and they are at the heart of our cooperative identity. To keep these characteristics alive, we must continuously question ourselves: Are we inclusive enough? What can we do to keep the cooperative identity appealing to everyone? How do we make sure our governance practices are inclusive and welcoming to all?
Facilitator
Maria Eugenia Pérez Zea Chair of ICA Gender Equality Committee, President of ASCOOP, ICA Board Director, Colombia
1.3.—THROUGH EDUCATIONAL OPPORTUNITIES![]()
Facilitator
Onofre SOUZA, President of Organização das Cooperativas Brasileiras de Mato Grosso (OCB/MT), ICA Board Member, Brazil
1.4—THROUGH COOPERATIVE CULTURE AND SAFEGUARDING CULTURAL HERITAGE![]()
In 2016, UNESCO, via the German cooperative movement, recognized cooperatives as an Intangible Cultural Heritage of Humanity. UNESCO’s decision is an important acknowledgment of the dedication shown by millions of people working in cooperatives all over the world. What is the implication of this honour? How can we promote it to strengthen the pride in, and value of cooperative identity worldwide?
Facilitator
Stefania MARCONE, International Relations Director, Legacoop, Italy
1.5— THROUGH PARTNERSHIPS WITH GOVERNMENTS![]()
Many cooperatives have been created through grassroots campaigns. Others have been promoted and supported by governments as part of a country’s economic strategy. Others have successfully developed a partnership ecosystem with governments through public policy co-creation and co-management. It has been shown that such approaches can be effective in growing the cooperative movement, especially in rural and marginalised communities. What lessons can we learn from these approaches? How can we encourage more governments to consider these approaches as part of their strategy for a sustainable future for all?
Facilitator
KOH Youngkon, President, Korea Institute for Cooperative Development (KICD), Republic of Korea
COFFEE BREAK AT THE EXHIBITORS’ FAIR![]()
16:00 – PLENARY—WHAT EMERGES FROM PARALLEL SESSIONS? AN INTERVIEW WITH THE RAPPORTEURS.![]()
Facilitator
Martin LOWERY, Chair of the Congress Task Force and ICA Identity Committee, ICA Board Director, United States
Panelists
- S 1.1, Bernadette TURNER, Midcounties Cooperative, UK
- Elizabeth Salazar S 1.2, Elizabeth SALAZAR, International Development Manager and Gender Advisor, NCBA-CLUSA, United States
- S 1.3, João MARTINS, OCB, Brazil
- S 1.4, Santosh P. KUMAR, ICA Director of Legislation, Belgium
- S 1.5, KIM Hyunwoo, Senior Manager, National Agriculture Cooperative Federation (NACF), Republic of Korea
16:45 – INSTRUCTIONS FOR DAY 2![]()
Masters of Ceremonies
Gwangseog Hong Team leader of the NACF, and deputy Secretary General of ICAO
Zuraidah Hoffman World Cooperative Congress communications team