Master of Ceremonies

Joining Mr. Hong as co-MC is Zuraidah Hoffman. She leads the World Cooperative Congress communications team, after joining the ICA in 2019 as the interim communications director. With more than 20 years of experience in communications, she spent the last decade working closely with NRECA International, a global rural electrification NGO that takes its roots from the American electric cooperative movement. An experienced storyteller, producer and communicator, Zuraidah has travelled the world to produce stories on the impact rural electric cooperatives have on improving lives. A trained journalist and alumni of The George Washington University, she has experience in both written and visual media, international community outreach programmes and strategic communication.